The bulk SMS marketing revolves around two types – Transactional SMS and Promotional SMS Promtional SMS, as clear from the name itself, are the messages sent with an objective to promote your product or service. These include sales and marketing messages that are usually not requested by the recipients. Promotional SMS can be sent from 9AM to 9PM and only to phone numbers that are not on the NDNC registry (DND numbers).
Transactional SMS are those messages that are sent to the customers to update them with information necessary for using your product or service. For instance, the messages sent by banks about current account balance or about the transactions done at the ATMs, merchant stores, etc. Transactional SMS are delivered to DND (Do Not Disturb) numbers as well.
How to Get Better Results From Promotional SMS and Transactional SMS Marketing Given that SMS marketing services and promotional SMS services are cost-effective and result-oriented, the bulk SMS services in India are on a rise. SMS marketing platform allows you to share intended information in a number of ways such as coupons, appointments, reminders, occasions, feedback, votes, challenges, etc. Bulk SMS marketing is quick (average response time for text messages is 90 seconds) and are a quantifiable marketing tool.